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Check out Bumble’s top post below: The post is relatable to the app’s audience of Millennial daters.It was a tongue-in-cheek poke at the struggles that women may face in online dating, and an acknowledgement that the brand recognizes their users’ challenges.There is quite a difference in the rankings on Instagram for the top dating brands.Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.

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Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.There were 272 photos posted by these dating brands and only 27 videos. Its top liked and commented posts were all focused on positivity and empowerment, which is well-suited for the inspirational platform.Bumble’s top post also incorporated one of the best strategies to get users commenting on Instagram, by using a relatable meme and suggesting they tag a friend.What can we derive from the best content of the 2017 Valentine’s season?We’re continually watching how brands are taking advantage of Facebook’s favored format, video.

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